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The logic behind the rise of niche programs is simple : they didn't fit the advertising based model , which seeks mass appeal, but they are the thing that makes
by petra 10y ago
The logic behind the rise of niche programs is simple : they didn't fit the advertising based model , which seeks mass appeal, but they are the thing that makes a loyal fan stay subscribed to netflix(or Amazon) even if the rest of netflix isn't great for him - but still nice to watch.
As for the economics - let's say each niche grabs 5% of viewers - you need just 20 shows, which is reasonable.
- nardi 10y agoOnly if each show's viewership is completely disjoint from all of the other shows'.
- grenoire 10y ago20, of course, is the best case scenario where each and every one of them capture 5% exactly and capture that 5% in such a manner that it is mutually exclusive from all other 19 shows.
- caf 10y agoAlternately, if the probability of liking the shows are completely uncorrelated, then with 20 shows you'll have 64% of the market watching at least one of your shows. (and of course there's the worst-case scenario where all 20 shows appeal to the same 5%!)
- lucozade 10y agoThis is related to an opportunity cost problem that Netflix doesn't have (so much). The networks have a limited set of time slots so if one show is deemed relatively better than another for a particular slot then it makes sense to consider a swap. Netflix only really needs the show to make money to keep it going. If a competing show makes more money then that's great. Show both.
- dogma1138 10y agoNetflix to some extent actually prefers "niche programming". Their mass appeal library and show would sell subscriptions but they'll peak rather quickly as a replacement for cable. Their niche programming is very good at attracting new customers since these customers tend to be more hardcore and they don't have (m)any alternatives. How much of this will remain as Netflix moves towards original programming I don't know, I think that they are likely to move most of their mass appeal programming to originals and just pick up the odd cult classics/fanclub shows and movies and maybe revive a franchise once in awhile.
- douche 10y agoI've been pretty disappointed with Netflix offerings lately. I've been finding that Amazon Prime Video has a better selection of shows and movies. Although I'm still waiting for something that just streams everything in TCM's or the Criterion Collection's back catalog. A lot of old movies, even very notable ones, are hard to find anywhere, legally or otherwise.
- walterbell 10y agoFilmStruck (TCM + Criterion) is scheduled for Dec 2016 launch, https://www.criterion.com/current/posts/4032-introducing-filmstruck https://www.criterion.com/current/posts/4032-introducing-fil... Netflix has a few Criterion films, http://streamingcriterions.com/ http://streamingcriterions.com/
- sotojuan 10y agoHulu has (had? Don't remember) a ton of CC films such that a film's Hulu availability is featured in the actual CC website.
- walterbell 10y agoFrom the link above, CC@Hulu is ending in Nov to make way for the new service.