Here's what I imagine - Google will move from a PUSH model where advertisers specify demographics to sell to, to a model where Google tells the advertisers or p

Here's what I imagine - Google will move from a PUSH model where advertisers specify demographics to sell to, to a model where Google tells the advertisers or product owners that they have 200,000 people they could target their ad to and get a 50% sell-through rate guaranteed, which they then take a much higher cut. Or frankly they probably already do this, and are just increasing that sell-through rate via AI.