This[1] is from a year ago, before ad-blocking became widely available on mobile, and they're still looking at hundreds of millions of users using adblockers.

This[1] is from a year ago, before ad-blocking became widely available on mobile, and they're still looking at hundreds of millions of users using adblockers. I don't know how reputable PageFair is, but they estimate more than 20% of smartphone users are adblocking now[2]. [1] http://bits.blogs.nytimes.com/2015/08/10/study-of-ad-blocking-software-suggests-wide-use/?_r=0 http://bits.blogs.nytimes.com/2015/08/10/study-of-ad-blockin... [2] https://pagefair.com/blog/2016/mobile-adblocking-report/ https://pagefair.com/blog/2016/mobile-adblocking-report/