I can't tell what the site is about from clicking on it. Additionally, it appears the author is giving advice, but didn't win the competition? Winning isn't nec

I can't tell what the site is about from clicking on it. Additionally, it appears the author is giving advice, but didn't win the competition? Winning isn't necessarily a requirement, but it would have helped validate the article as the title, "How to Craft a Great Pitch" seems to imply a way we know the advice is solid. Finally, Instagram likes? SNAPCHAT likes? What?