It is - I'm sure of it, but anything we can do to improve the cars people buy across the next 10 years here in the developed world, and likely 25 years in the r

It is - I'm sure of it, but anything we can do to improve the cars people buy across the next 10 years here in the developed world, and likely 25 years in the rest of the world. (Plus the X years people will be driving older cars until petrol/diesel is properly taxed).