Providing "tweens" & young teens with a phone that does 90% of what they use their computers for at a price they can convince their parents to spend is a good f

Providing "tweens" & young teens with a phone that does 90% of what they use their computers for at a price they can convince their parents to spend is a good formula. Where I remember the Sidekick killing it was on the marketing - they paired up with trendy brands and sold through all sorts of retail partnerships and channels. Put together a phone with the right features, at a price parents can love, and could be a sleeper hit.