i see the sponsored retweet market as more convincing than the sponsored tweet one. targeting influencers based on the demographics/behavior (think retweet) of

i see the sponsored retweet market as more convincing than the sponsored tweet one. targeting influencers based on the demographics/behavior (think retweet) of their followers just seems so much more relevant than advertising against search terms. i know there are other services that already do this, but imho twitter should consider offering this directly, alongside the search campaigns, so that advertisers can manage all of their twitter campaigns from one spot. they could also build a more convenient, "official" system that makes it dead easy for influencers to sell out. if they can't gain their own traction based on convenience, they always have the option to pull an apple and simply cripple the competition through their TOS (they could simply ban third party analytics services and sell the data to the third party companies, or they could just ban other competition outright. it's their platform, after all) but that would obviously suck. hopefuly they won't do this.