This. I work in OR, specifically Computational Logistics. There is plenty of room for operational improvement in all industry, all the time. Articles like thi

This. I work in OR, specifically Computational Logistics. There is plenty of room for operational improvement in all industry, all the time. Articles like this paint us as big and stupid because that's how the "disruption" people see all industry. Often it is not the optimization that is lacking but the will of disparate companies to co-operate. An example - the Port of Rotterdam barge system is horribly inefficient for the barge operators because the individual shippers see minor gains. The challenge is getting the shippers to agree and co-operate, not to machine learn the best routing for the barges.