"If you get specific enough, everything is in a category of its own without any competition." Of course. The problem the parent is describing is that the smart

"If you get specific enough, everything is in a category of its own without any competition." Of course. The problem the parent is describing is that the smartphone market, the person on the street with an iPhone, who doesn't have a clue what "objective see" is, has his/her own specific criteria for buying a phone, and so far they seem to line up with Apple's criteria pretty well. Android can compete on features, price, openness, open-source, goat-teleport-count, or any other metric they can find. It won't be "real competition", in this sense, until ordinary people find reasons to actually buy it in large numbers.