Beyond the difficulties that you've mentioned you've got established competition who has plenty of ill gotten cash to spend plastering the web/world with ads. A

Beyond the difficulties that you've mentioned you've got established competition who has plenty of ill gotten cash to spend plastering the web/world with ads. And as someone already mentioned people who have been scammed by a dating site are likely to keep that to themselves. Competition who will sing their own praises from the rooftops combined with quiet victims is a bad combination to have to compete with.