Or to say it another way, providing v1 of the service wasn't hard tech, just a mobile app with routing and payments. Scaling up and driving the cost down is. T

Or to say it another way, providing v1 of the service wasn't hard tech, just a mobile app with routing and payments. Scaling up and driving the cost down is. This is a great way to build a company, because you have real data about which scaling problems are actually important, and a real operation to incrementally test solutions in.