One of the nice things about cloud in general is that it's self-serve for small customers (enter credit card info, a few seconds later you have some computers i

One of the nice things about cloud in general is that it's self-serve for small customers (enter credit card info, a few seconds later you have some computers in the cloud), but as you scale up and start paying millions of dollars per month and sign up for the "Platinum" or "Enterprise" or "Premier" plans, software engineers start showing up at your door to help you design, launch, and fix your service. I've seen this with Google and Amazon, and I imagine it's probably also true for the other providers.