I don't really get it either, but apparently almost 400 kickstarter backers did [0]. I would guess its just branding, since differentiating yourself as a small

I don't really get it either, but apparently almost 400 kickstarter backers did [0]. I would guess its just branding, since differentiating yourself as a small shoe maker is probably very difficult. [0] https://www.kickstarter.com/projects/1497254033/atheist-shoes https://www.kickstarter.com/projects/1497254033/atheist-shoe...