4 ms·
They rolled a version of this out in DC months ago with a marketing campaign cleverly tied to major track work on the Metro. http://dcinno.streetwise.co/2016/0
by eli 10y ago
They rolled a version of this out in DC months ago with a marketing campaign cleverly tied to major track work on the Metro.
http://dcinno.streetwise.co/2016/07/29/uber-dc-monthly-pass-during-metro-safetrack/ http://dcinno.streetwise.co/2016/07/29/uber-dc-monthly-pass-...
Very reasonable price (I suspect, in fact, they lose money on it). Service is OK. I prefer to take a bus but not everyone has a convenient bus line.
- mikeash 10y agoThey're pretty up front about losing money on it. "Uber had promised to invest $10 million in D.C. during the SafeTrack program in a mix of ways. That includes offering financial incentives for drivers while still discounting UberPool this summer in D.C. Some of the money applies to incentives for the Pool Pass as well, since otherwise drivers would not likely feel very motivated to take a $1 fare." It will be interesting to see how Uber shakes out in the long term. They can't keep this up forever.
- eli 10y agoI have certainly seen it cause many more people to give Pool a try. They are (were?) doing a flat-rate $3 price with no commitment for Pool rides that start and end within a zone downtown and surrounding neighborhoods. Great deal.