News is all about the brand. This is just a reset for the industry, and chance for writers to entirely absolve themselves from the old management model and old

News is all about the brand. This is just a reset for the industry, and chance for writers to entirely absolve themselves from the old management model and old media entities, and create new, light-weight unencumbered news brands. The fact that they are being strict with writers and editors means that they actually care about quality -- just like Apple.