Creator of Indie Hackers here. And yes, it's a real site people go to! For readers (particularly developers interested in starting their own business), it's a

Creator of Indie Hackers here. And yes, it's a real site people go to! For readers (particularly developers interested in starting their own business), it's a source of inspiration, motivation, and community. There aren't many (any?) other places you can go online and read this many founder stories, complete with revenue stats, for smaller non-unicorn businesses. For the people who agree to be interviewed, it's definitely free marketing for their businesses. It's also a chance to share their story, their successes, and their advice with the world. When you've been toiling away for years (likely in obscurity), sharing feels great. So it's a win-win, really.