First, I think the difference between 'incremental' and 'disruptive' is sometimes less clear than people seem to think. Cloud computing is quite similar to ol

First, I think the difference between 'incremental' and 'disruptive' is sometimes less clear than people seem to think. Cloud computing is quite similar to old style dedicated server rental with the incremental improvement of the ability to buy in small timeslices and a standard provisioning system designed for developers, rather than for sysadmins. Reddit, I think, is an incremental improvement on technologies pioneered by Kuro5hin.org and slashdot before that. (I'm not saying it wasn't also disruptive. I can show you revenue graphs from before and after Uggedal's review of me got on reddit. It certainly was disruptive for me.) Now, I think if you are bootstrapping, you are probably best off explaining your idea incrementally. It's easier to understand, and it doesn't sound as cheesy or as crazy. If you are explaining your idea to me (and I suspect that this applies to most people who are primarily technical, but I could be wrong) you are better off explaining your idea incrementally, because I'm more likely to understand it, and I'm less likely to dismiss you as another crazy MBA. If you are going for VC funding, then you might want to use the language of disruption, as that is what they require. A VC doesn't want a 'slightly better' dedicated server.