Units from third party (3P) sellers made up 49% of total units in Q2 2016, and Amazon only reports their commission as revenue for 3P sales rather than the tota

Units from third party (3P) sellers made up 49% of total units in Q2 2016, and Amazon only reports their commission as revenue for 3P sales rather than the total gross merchandise volume (GMV). A better comparison point is thus GMV, which was estimated at $225B for 2015[1], compared to $482B for Walmart. [1] http://www.channeladvisor.com/blog/?pn=scot/deep-dive-into-amazons-q4-results-for-sellers-whats-cool-100b-and-200b http://www.channeladvisor.com/blog/?pn=scot/deep-dive-into-a...