BB's strong suit isn't software or hardware. It's semi-competent at both. BBM is amazing and BB10 OS is pretty amazing (name a phone that can multi-task now, i

BB's strong suit isn't software or hardware. It's semi-competent at both. BBM is amazing and BB10 OS is pretty amazing (name a phone that can multi-task now, i.e. play youtube and write an email). But it also has lots of stinkers. The keyboard is pretty rocking, devices can take a beating, but BB has various hardware issues. Battery pulling to solve problems etc. Now that they are going android, nobody knew that the world could only support 2 phone ecosystems as opposed to 3, i think they need to leverage the strengths. Keep making the excellent software, cut the chafe (BB virtual keyboard, BB Hub, BBM, etc). Also they have should leverage their hardware group and make excellent and robust android phones. 1. keep making the BB Classic using android OS. People want it. 2. Make phones that are robust. People want phones that can be beat up, 3. Make android phones that have better than 2 years of support. iPhones support 3-5 years which is amazing compared to android. I want to buy an android phone that i don't have to throw out every 2 years. They have excellent devs that could extend the shelf life of older android versions or just BB phones.