1) The glowing apple is highly aesthetic, unlike most of those fugly stickers. 2) The product is designed with the logo in mind. It's not an afterthought. It's

1) The glowing apple is highly aesthetic, unlike most of those fugly stickers. 2) The product is designed with the logo in mind. It's not an afterthought. It's part of the product's design. 3) Most laptops of other brands carry the brand of the laptop maker in a prominent place too. E.g. Dell laptops: http://www.treehugger.com/pink-dell-laptop.jpg http://www.treehugger.com/pink-dell-laptop.jpg HP laptops: http://www.laptopsarena.com/wp-content/uploads/2009/11/hp-business-laptop2.jpg http://www.laptopsarena.com/wp-content/uploads/2009/11/hp-bu... Sony laptop lid: http://regmedia.co.uk/2007/08/07/sony_tz11_1.jpg http://regmedia.co.uk/2007/08/07/sony_tz11_1.jpg 4) In addition, most other brands of laptop also repeat that brand name inside the laptop, after you open the lid. The only brand I can see on my MBP once I open the lid is "Macbook Pro" in discreet silver letters under the screen. There's not even any noticeable writing underneath the laptop. Nor does it even say "Apple" explicitly anywhere. 5) In addition to all this branding from the laptop manufacturer (which exists on the macbook pro too, though it's easily argued that the apple branding is way more tasteful than most other brands), on top of that they also stick god damned "Intel Inside" and "Windows Vista ready" and god knows what other stickers. Claiming that somehow the Macbook Pro is inferior because it has no removable stickers is completely stupid. If you want a laptop that's largely free of stupid logos and stickers, get a Mac.