Apple produced software, yes, but 10 or more years ago it was well understood that many of their users were buying Macs to run third party software, such as Log

Apple produced software, yes, but 10 or more years ago it was well understood that many of their users were buying Macs to run third party software, such as Logic (which Apple now own), or Final Cut Pro (ditto), so maybe that goes some way to explaining the change in Apple's software focus.