I'd say the "I'm a mac, I'm a PC" ads did a great job conveying a certain kind of image of the "mac user" vs the boring office guy that was the pc user. At leas

I'd say the "I'm a mac, I'm a PC" ads did a great job conveying a certain kind of image of the "mac user" vs the boring office guy that was the pc user. At least that's the vibe it gave me when I first watched them Of course it is silly to assume most of Apple's sales come from people looking for the wow factor and ignore the Apple appealed to geek hearts as well early on. Anecdotally, I still think a significant number of people outside the highly selective HN crowd view Apple as a status symbol or a go-to. Doesn't mean apple doesn't make subjectively great products though