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Why would Apple really care about the "Pro" market? It's tiny in comparison to the consumer market. And the revenue for Macbooks is on par with iPad, and less
by the_duke 10y ago
Why would Apple really care about the "Pro" market?
It's tiny in comparison to the consumer market.
And the revenue for Macbooks is on par with iPad, and less than a third of the iPhone. They have not been a priority for Apple for many years now.
- coredog64 10y agoThey have a closed development ecosystem, so diminished quality there will eventually show up in their flagship iOS market.
- kalleboo 10y agoThe Halo effect
- soundwave106 10y agoApparently in 2008 the market for computer music software was $425 million (https://www.quora.com/Whats-the-market-size-for-music-software-products-DAWs-plugins-virtual-instruments-loop-libraries-etc); https://www.quora.com/Whats-the-market-size-for-music-softwa... I can't Google anything more recent but I would say that, while not pure consumer before, it's not completely niche. Also, one of the advantages of developing pro art products is that they can be siphoned into consumer products or fun "freebies". The audio engine in Logic Pro for instance is the same as what is used in Garageband. With everyone taking photos and video on their phones these days there's probably even more opportunity in those areas.