5 ms·
What exactly about Apple's marketing would you say is "status symbol" based? I mainly see ads with a focus on the products themselves.
by nicky0 10y ago
What exactly about Apple's marketing would you say is "status symbol" based? I mainly see ads with a focus on the products themselves.
- walshemj 10y agothe $14k iwatch
- nicky0 10y agoYeah, there is that.. But look at an Apple classic ads like the "There's an app for that" series. Nothing really aspirational or status-reaching about those ads.
- Infinitesimus 10y agoI'd say the "I'm a mac, I'm a PC" ads did a great job conveying a certain kind of image of the "mac user" vs the boring office guy that was the pc user. At least that's the vibe it gave me when I first watched them Of course it is silly to assume most of Apple's sales come from people looking for the wow factor and ignore the Apple appealed to geek hearts as well early on. Anecdotally, I still think a significant number of people outside the highly selective HN crowd view Apple as a status symbol or a go-to. Doesn't mean apple doesn't make subjectively great products though
- leadingthenet 10y agoThe $10k+ Apple Watch has been discontinued after a single product cycle.