I'm not arguing with you, but for the benefit of those who read your comment and don't read the article, the article's examples of "simple, modest goals" are th

I'm not arguing with you, but for the benefit of those who read your comment and don't read the article, the article's examples of "simple, modest goals" are the problems solved by companies that sold for millions, but not hundreds of millions. I also think for some people it's ok to have ambitious goals. However, if you want to make something "disruptive" that people don't yet know they need, you absolutely must have sales skill, not just technical skill.