I am also in the target demographic, and agree that it doesn't appeal to me. I would imagine that it would appeal to others our age. Most people I know aren't l

I am also in the target demographic, and agree that it doesn't appeal to me. I would imagine that it would appeal to others our age. Most people I know aren't like you (presumably) and I, but I try hard to meet people with different interests and I could see some/many liking the simple message.