3 ms·
No, you just like to think that millions of people buy it because of status, because it lets you feel superior to them. Apple's marketing is a mixture of reinfo
by eridius 10y ago
No, you just like to think that millions of people buy it because of status, because it lets you feel superior to them. Apple's marketing is a mixture of reinforcing the brand (just like any big company), enticing people to upgrade to the latest model (e.g. the big iPhone image on apple.com right now, which isn't going to convince any Android user to switch but is instead aimed at existing iPhone users), and showing off the great cameras on the iPhone (e.g. the whole "Shot on iPhone" series of ads) because that's a big-ticket item that might convince people to switch/upgrade and it's a major competitive advantage Apple has over other manufactures.