I disagree with the article. Except in some rare occasions, startups have 80%+ chance of failure. If that's the kind of risk you are assuming, then making big s

I disagree with the article. Except in some rare occasions, startups have 80%+ chance of failure. If that's the kind of risk you are assuming, then making big swings is the only reasonable bet. That's why existing companies innovate incrementally for the most part too - they are better suited for tackling lower risk problems and will crush undercapitalized startups. Which is why "not disruptive, and proud of it" sounds like bad advice for startups to me. Clayton Christensen's books (Innovator's Dilemma, Innovator's Solution) talk a lot about these issues. I will be adding them to my Startup Lore (http://www.deyanvitanov.com http://www.deyanvitanov.com) as well in the next few weeks.