I don't think it's a contradiction. VR is not a big-impact technology, it is a geek-driven technology. What Apple does well is technologies that can be deployed

I don't think it's a contradiction. VR is not a big-impact technology, it is a geek-driven technology. What Apple does well is technologies that can be deployed to mainstream consumers in a way that has (or can be marketed as having) real world benefits to normal people. VR might eventually become mainstream, but in the foreseeable future it will be a niche at best. Perhaps useful in a few narrow verticals (e.g, architecture, engineering and product design).