but the algorithm also changes, so that could have also been part of it(or your competition made changes), if you dont control all the variables its flawed, IMO

but the algorithm also changes, so that could have also been part of it(or your competition made changes), if you dont control all the variables its flawed, IMO. Downvote all you want. I've seen 1000%+ increase without changes, so by that math, could I say that not changing anything at all can increase your CTR by that percentile?