The backend of sites like weebly or Shopify are kinda limited....and peeps who earn a ton of money on those sites have all sorts of ideas on how they could make

The backend of sites like weebly or Shopify are kinda limited....and peeps who earn a ton of money on those sites have all sorts of ideas on how they could make more(usually need some extended back end work or at least buying a pricey add-on). Let's seperate tech companies with an e-commerce side and straight up traditional vendors leveraging the internet to increase sales. Backend engineers are critical in the former and very useful mainly to those who have specific needs in ecommerce(many vendors don't even have a clue where to even start). Usually they just outsource the whole project to a third party web dev/design firm or some I.T. guy in-house. It's worth noting, many older business folks are truly clueless about ecommerce....I tell every client to start with ebay or amazon or etsy but they insist a pot of gold awaits when their website goes live. THey'll need some type of web related worker(design, developer, etc.).