Sorry, I didn't mean to say that adtech as a whole is well behaved or cares about user experience, if it was, ad blockers wouldn't be as popular as they are. B

Sorry, I didn't mean to say that adtech as a whole is well behaved or cares about user experience, if it was, ad blockers wouldn't be as popular as they are. But I do think there is also an education issue where most people think that PII is being exposed that makes it sound creepier than it actually is.