I hope someone doesn't have the same ideas as me :) I agree that for this to work the team needs to "own" the idea, but how to achieve this? My best idea so fa

I hope someone doesn't have the same ideas as me :) I agree that for this to work the team needs to "own" the idea, but how to achieve this? My best idea so far is to find teams that have the passion, but who are working on crappy ideas and somehow convince them that there is a better option. Has this ever worked?