Is it just me, or is this yet another 'gap filler' that Fred Wilson was talking about? TweetUp combines sophisticated relevance algorithms with a bidding syste

Is it just me, or is this yet another 'gap filler' that Fred Wilson was talking about? TweetUp combines sophisticated relevance algorithms with a bidding system to raise your best tweets to the top of search results and make it easy for you to acquire new followers. No longer worry about your important tweets being pushed down by the noise and disappearing into the ether. This sounds like it will be nothing more than someone going to google and checking the 'only show me sponsored ads' checkbox. Where is the value to the consumer in this product? Why would I want to use a service