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Every Disney media property cross-promotes every other Disney property. If Disney buys Twitter, every star in their stable will likely be required to tweet out
by logfromblammo 10y ago
Every Disney media property cross-promotes every other Disney property.
If Disney buys Twitter, every star in their stable will likely be required to tweet out a certain amount of content every day. Freshface McSongbird and Heartthrob McCleancut will tweet about going to see Rogue One in theaters, for instance.
- heroprotagonist 10y agoIf that's all they want from it, then they don't need to buy Twitter to gain the ability. Freshface McSongbird could be required to tweet without Disney having any ownership stake in the company. They could exploit the 'promoted tweets' more, but you could buy an awful lot of promoted tweets for less than 20bn.