The only thing I can picture is them "exploiting" Twitter to push new films and releases to their will, but the consequences of this would be disastrous for the

The only thing I can picture is them "exploiting" Twitter to push new films and releases to their will, but the consequences of this would be disastrous for the future of Twitter. Honestly, at this point Twitter would be better off as a non-profit ala Wikipedia, but I guess it's too late for that.