Author and RankScience cofounder here. Thanks for adding this great comment! I agree with all points here. We left out many details as we decided this amount of

Author and RankScience cofounder here. Thanks for adding this great comment! I agree with all points here. We left out many details as we decided this amount of rigor was less exciting and valuable to the average target reader, but you are clearly cuts above! Would love to chat more about your experience with a/b testing for top of funnel and hear more about your work. Can you email me if you'd like to meet up for coffee in SF? dillon@ranksci.com