4 ms·
not a very useful or informative article. correlation is not causation and many things could make you move up the SERPS in addition to a title change.
by eonw 10y ago
not a very useful or informative article. correlation is not causation and many things could make you move up the SERPS in addition to a title change.
- ryanb 10y agoThere wasn't a sudden increase in rankings - this test showed CTR from Google increased dramatically with the change. When it was rolled out to the entire site, clicks went up, and over many weeks impressions/rankings followed.
- eonw 10y agobut the algorithm also changes, so that could have also been part of it(or your competition made changes), if you dont control all the variables its flawed, IMO. Downvote all you want. I've seen 1000%+ increase without changes, so by that math, could I say that not changing anything at all can increase your CTR by that percentile?