The observation was that Tesla made a brand in its own right. There is a car there, but they are selling Musk himself, the ideas behind Tesla, his other compani

The observation was that Tesla made a brand in its own right. There is a car there, but they are selling Musk himself, the ideas behind Tesla, his other companies. Even if Tesla was technically inferior, and looks like a gas guzzling car, it would still sell better than competitors. > though the Chevy volt is definitely on the right track. Technically they are. If you look at features only they did the right thing. But Volts are not flying off the shelves so to speak. Unfortunately I think association with the Chevy brand is probably a part of the reason. I think they should have spun off a subsidiary company with a new name, and marketed the company itself just as much as the car. This is a bit like how car companies have luxury brands and regular, so it would be electric cars vs regular, basically a 3rd thing.