> Is it practically impossible? Offer something people want that the others don't. It's not enough to just not be iOS or not Android, that only appeals to the

> Is it practically impossible? Offer something people want that the others don't. It's not enough to just not be iOS or not Android, that only appeals to the small segment of people that HN appeals to. The selling point for Ubuntu, Mozilla and Microsoft's phone was just 'it's not them.' They didn't provide any value. Microsoft had apparently forgotten what they had to do to make the xBox viable against Sony and Nintendo when it first launched, because they didn't just launch it with 'Hey, at least we're not Sony, the developers will show up eventually.'