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The NYT had to go free because it's gated content couldn't make enough money. One might think this implies that there just aren't enough people like you that w
by ivankirigin 19y ago
The NYT had to go free because it's gated content couldn't make enough money.
One might think this implies that there just aren't enough people like you that would support the site.
I think that could easily be an aberration in the distribution model. Easy voluntary payments are a middle way.
Involving an Ad group would make it easier to deploy, unless the Ad owners gave some backlash.
- jyu 19y agoThere was not enough incentive to pay for the gated content in NYT, and that gated content still had ads galore. Also, the monetization value of regular visitors that typically do not click on ads is near $0. I think there may be some miscommunication. Voluntary tipping improves the monetization of typically hard to monetize regular visitors. I'm suggesting that there are other things you can do to improve the tipping rate/amount from these regular visitors; one of them being to remove advertising from a site for a visitor when they tip past some threshold or something.
- ivankirigin 19y agoYes, I think we're in agreement.