It's funny but I've seen the same thing with virtual carriers for mobile phones. The big name brand can charge a premium because lots of people feel uneasy goin

It's funny but I've seen the same thing with virtual carriers for mobile phones. The big name brand can charge a premium because lots of people feel uneasy going with a no-name service. Then they turn around and grab the rest of the market, the price conscious consumers, with an off-brand, avoiding damaging their big name revenue. I'm sure there's even people believing "if it costs more it must be better".