Yes there certainly is. The best way to think about this I think is that the price you are willing to pay is a finite amount close to the maximum you are capabl

Yes there certainly is. The best way to think about this I think is that the price you are willing to pay is a finite amount close to the maximum you are capable of paying. There might be difference between people in how close to the theoretical maximum they are willing to pay, but the differences are relative small in comparison to the total most are willing to pay.