My sister doesn't know much, but asks me all the time "Do you think my employer can bug my personal phone?" My parents asked me whether it's safe to enter their

My sister doesn't know much, but asks me all the time "Do you think my employer can bug my personal phone?" My parents asked me whether it's safe to enter their credit card numbers on their computer. My parents asked me how to get rid of notifications of their OEM antivirus. People who don't understand technology, but they do understand security, privacy and malware. You're reminding me that my parents (63 years old) and my sister might belong to a bubble made of 10% of the people. I'm highlighting that those 10% still make above 100 million people. There's definitely concern for privacy all across the board, but people won't switch to Linux because open-source software is ugly and dense today. I'm not saying we'll sell a paid Linux to everyone. But good UX + respect for the user is still a huge market. The market will grow as the image of Linux improves and people will end up switching "because it just works better".