Advertising non-existent cheaper but lower-quality alternatives is a by-product of actually having those alternatives in an industry. When a hotel advertises bu

Advertising non-existent cheaper but lower-quality alternatives is a by-product of actually having those alternatives in an industry. When a hotel advertises budget hotel rooms in its front window, but tells walk-ins that they're sold out and only the more expensive larger ones are available, that hotel is cashing in on the tiered quality-price phenomenon with a bait-and-switch ploy. Such "lying" is merely a by-product, not the product itself. And in fact such by-products needn't even be based on "lying", such as when a business "withdraws" its cheaper alternative by changing the rules of purchase, e.g. requiring the customer to buy a high-markup item at the same time.