"Free" as in ad-supported or "Free" as in "users are paying a monthly fee for this service?" Aldean/etc put a window on services that people are paying monthly

"Free" as in ad-supported or "Free" as in "users are paying a monthly fee for this service?" Aldean/etc put a window on services that people are paying monthly fees for. Did this approach do anything to curb piracy with DVD/Blu-Ray and Redbox? Studios were initially unhappy with a 30 day delay so they pushed it to 90? Did people even notice or care or did they wind up sometimes strangling off interest in their own movies?