The valuable thing here is information. You can't have perfect information in such situation, because people say different things than what they actually pay.

The valuable thing here is information. You can't have perfect information in such situation, because people say different things than what they actually pay. If you have very little competition, then correct pricing is relatively less important. In high competition enviroment several price points help to reach the "right" quantity and price fast. And in high competition enviroment, shareholders see very little of it.