Jony Ive was interviewed about it at the time. “When we sat down last November (to work on iOS 7), we understood that people had already become comfortable wit

Jony Ive was interviewed about it at the time. “When we sat down last November (to work on iOS 7), we understood that people had already become comfortable with touching glass, they didn’t need physical buttons, they understood the benefits,” says Ive. “So there was an incredible liberty in not having to reference the physical world so literally. We were trying to create an environment that was less specific. It got design out of the way.” From http://www.cultofmac.com/246312/jony-ive-explains-why-he-decided-to-gut-skeuomorphism-out-of-ios/ http://www.cultofmac.com/246312/jony-ive-explains-why-he-dec...