Very generally speaking, fill people's needs.. Look at maslow's hierarchy of needs, https://en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needs https://en.wikip

Very generally speaking, fill people's needs.. Look at maslow's hierarchy of needs, https://en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needs https://en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needs. You'll get some ideas. More to the point, making sure people know about it and the site is easy to use. Beautiful design is nice but if it gets in the way people will admire it once, twice... and finally give up. Don't let content get stale.