From what I've observed of my own behavior, the way to get me to consistently check back on a blog is to let me know the blog exists, be in my general category

From what I've observed of my own behavior, the way to get me to consistently check back on a blog is to let me know the blog exists, be in my general category of interest, and then consistently update with impressively good content. I first got hooked on slatestarcodex (http://slatestarcodex.com/ http://slatestarcodex.com/) when the author hit a five post homerun streak and he was just too good to not check in with. When I'm evaluating whether to follow a tumblr I can see the process unfold in real time, where I scroll down and finally think to follow after I see several really good posts at once. The moment I stopped and saw myself doing that I realized if I ever wanted to get followers on tumblr my blog would probably need to have the same kind of five-post punch to get people interested. So. 1. Update often. 2. Make it easy to find your new stuff, or display your archive proudly and live off the interest. 3. Keep a high quality bar. It might even be useful to take your absolute best and put it in one place so you can show people your better side. 4. Market aggressively or be prepared to wait a while.